STUDENT SURVEYS AND MARKETING INFORMATION
From time to time, the Cape Elizabeth School Department may administer
surveys to students in the course of developing and evaluating programs
and services offered in the schools. The school unit will comply with
the federal Protection of Pupil Rights Act and applicable regulations
concerning the administration of surveys and the use of personal information
about students for marketing purposes as outlined in this policy.
Parental Consent to Surveys
No student shall be required to participate in a survey receiving
funding under U.S. Department of Education programs that reveals
the following information without prior notice to and the written
consent of parents/guardians:
• Political affiliations or beliefs of the student or the
student’s parent;
•
Mental or psychological problems of the student or the student’s
family;
•
Sex behavior or attitudes;
•
Illegal, anti-social, self-incriminating, or demeaning behavior;
•
Critical appraisals of other individuals with whom respondents have
close family relationships;
•
Legally recognized privileged or analogous relationships, such as
those of lawyers, physicians, and ministers;
•
Religious practices, affiliations or beliefs of the student or the
student’s parent; or
•
Income (other than that required by law to determine eligibility
for participation in a program or for receiving financial assistance
under such program).
In the case of surveys not funded under U.S. Department of Education
programs, parents/guardians will receive prior notice of the survey
and their right to opt-out. Parents/guardians may request that their
child not participate in a particular survey by submitting a written
request to the Superintendent within ten of receiving the notice.
Notice to Parents Regarding Surveys
Parents/guardians will be provided with a copy of this policy at
the beginning of each school year, and within a reasonable time
if substantive changes are made to the policy by the Board. If
actual or expected dates of surveys have been scheduled when the
policy is distributed, parents/guardians of affected students will
be notified at that time. If surveys are scheduled after the start
of the school year, parents/guardians will be provided with reasonable
notice before the survey is administered.
Procedure for Inspection of Surveys/Instructional Materials
Parents/guardians have the right to inspect any survey created by
a third party before it is distributed or administered to students.
Parents/guardians may also inspect any instructional materials,
including teacher’s manuals, films, tapes, or other supplementary
material which will be used in connection with any survey.
Parents/guardians may request to inspect surveys or related instructional
materials by submitting a request in writing to the Superintendent
within ten days of receiving notice that a survey is to be administered.
The Superintendent shall make arrangements for the parent/guardian
to inspect the survey and/or materials within a reasonable time prior
to the scheduled date for the survey.
Use of Student Personal Information for Marketing Purposes
The School Department does not collect, use or disseminate personal
information about students for marketing or commercial purposes.
This policy does not prevent the collection, use or dissemination
of personal information collected from students for the exclusive
purpose of developing, evaluating or providing educational products
or services for or to students or educational institutions (including
but not limited to tests and assessments, sale by students of products
or services to raise funds for school-related purposes, student recognition
programs and book clubs or magazines).
Protection of Student Privacy
The Superintendent shall be responsible for ensuring that appropriate
measures are taken to ensure that student privacy is protected
when surveys are administered or personal information about students
is collected, disclosed or used for marketing purposes.
Students Over 18/Emancipated Student
In the case of emancipated students or students over the age of 18,
the parent/guardian rights described in this policy transfer to
the student.
Complaints
The United States Department of Education maintains an office that
handles complaints about alleged violations of the Protection of
Pupil Rights Amendment by local school units. Complaints regarding
violations may be submitted in writing to:
Family Policy Compliance Office
U.S. Department of Education
400 Maryland Avenue, S.W.
Washington, D.C. 20202-4605
Legal References: 20 U.S.C. § 6361 (No Child Left Behind Act)
20 U.S.C. § 1232h; 34 C.F.R. Part 98 (Protection of Pupil Rights
Amendment)
20 U.S.C. § 1232g; 34 C.F.R. Part 99 (Family Educational Rights and Privacy
Act)
Cross References: JRA – Student Education Records and Information
ADOPTED: December 12, 2006
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